To quickly recap; as Yeoville became unsafer and the community moved away, so Feigels moved too.
In 1995 we moved to the Bramley Shopping Centre and traded there for over 10 years; alongside Manny’s Locksmith and Shaun at The Optical Studio.
Increasing demographic changes in the area saw that Feigels no longer suited the clientelle so in 2007 we moved to the Lyndhurst Discount Centre.
Feigels has grown on demand. Supplying some of the bigger supermarkets, increasing competition in the market and the daunting demands of the Tech Age put more pressure on Patsy and Jos.
It’s truly a testament of human nature how these two incredible souls; without any formal business training or tertiary education and with the support of Jess in the office, Avraham (the Mashgiach) and their kitchen staff, were able to grow the little deli.
In 2011, a soul larger than life joined the company and Feigels grew.
Alan Bender; executive chef, loved member of his community and adored by food lovers, moved effortlessy into our bustling kitchen.
Alan’s wealth of knowledge, experience and passion for feeding people found a special place in the heart of our kitchen and with our 30+ staff. Alan helped Feigels expand into catering, corporate dining, simchas big and small, brochas, plated meals, travel groups, tours and more.
With Hashem’s grace, Jos and Patsy have built more than a deli; they created a vehicle. The Feigels vehicle has given souls from all walks of life a space to find themselves, to find employ, to grow and learn and provide and make friends and find a sense of belonging and purpose.
Jos and Patsy are phenomenal. After 50 years they are still committed, working hard, dedicated and visionary. They are embracing the changes slowly and collaborating with Neil and I as we slowly implement systems and structures to support them, ease their work load and improve customer shopping and eating experience.
Neil and I are hugely grateful for the opportunity they have given us and the trust they afford us.
Exciting developments are on the horizon…
Amidst all the Chagim we had Feigel’s Yartzheit; 37 years since her passing.
Patsy, Jos and Solly sponsored Sukkah Brochas at their respective Shuls.
This was an opportunity for us connect to the Light the late Feigel brought to this world during her lifetime; we light a candle and eat a meal together.
Feigel was a strong willed woman with good attributes and good strong values. She stood by her family and she stood by her staff. She was a role model in her own Yiddisha right and she gifted this community with Feigels Kosher Deli.
I was only 8 when my Bobba died and my most vivid memories of her were around food in her Bellvue flat.
She made the most delicious apple sauce and we would dip cold roast chicken in the apple sauce and eat and laugh together. She also had this old pasta roller and we would make lokshen. Now we use a bigger version to make kichel.
Feigels has become a big part of all our simchas, brochas, shabbos meals and daily lives.
Food is a source of energy and sustenance; it connects us to eachother, it brings people together and it creates memories.
All of us at Feigels would like to thank you and this community, for allowing us to be a part of so many of your memories.
It has been a privilege and our intentions are to honor that privilege in the years to come.
May your everday in 5778 be filled with the love, joy, protection, peace and health that we connect with during Sukkot.
Every year at this time we are encouraged to look within to see what negativity we can clear and erase, where we need to forgive and ask for forgiveness and which areas of our lives we will commit to improving in the year to come.
Feigels has looked back in the last few months; we went all the way back to the good ol days in Yeoville. We have shared a part of our story with you and your participation has been encouraging.
Feigels has been an iconic part of the Jewish community for over 49 years and over the last few years Jos and Patsy have been looking for a way to ensure it’s continuation.
This is where Neil Pollock and I come in. I’m Tamar Dakes; Patsy’s daughter, Feigels granddaughter, and Neil is my business partner.
Neil and I have taken over the management of Feigels. Our intentions are to support Patsy and Jos and create longevity in the company. Our intentions are to ensure customer satisfaction, improve shopping experience, introduce better systems and bring our beloved Feigels into the 21st century.
We are committed to changing things that don’t work and bringing you more of what does.
So as Feigels evolves in 5778; steadily towards our 50th anniversary; we’d like to wish all our customers, family and friends a Shanah Tovah uMetukah, a meaningful fast and say thank you for all your incredible support.
The 80’s was a time of political turmoil in South Africa.
Rockey St and Bellvue/Yeoville area, became something of a liberated zone as black and white met and ate and listened to music together. Some blacks even lived in the area in flats rented for them by white nominees.
Feigels settled well into their new premises in Raleigh Street; between the hardware (owned by the late Boetie Schiffrin) and the sub-station.
In the 1981 a meat blintze cost 0.62c and a cheese blintze cost 0. 57c
Yeoville in the 80’s was the best place for a child to grow up. The streets were alive and they were safe.
Across from the shop was the recreation centre; a playground with luscious lawns and water slides. On the corner was the swimming baths. There was the bioskope and the library.
Yeoville held open street flea markets. I clearly recall Mr Banda; with his gigantic platforms, bell bottoms, bright hats and a mega-phone.
There was Lynette; the hobo with her many guises. One day she’d pretend to be blind and another day she’d play the role of a cripple. Jos says the only way to chase her away was with a fire extinguisher.
When the hawkers moved into Yeoville; Jos and Boetie helped them erect beautiful structures to support their businesses. The Zulberg’s at UBS donated umbrellas and STD bank helped them with banking free of bank charges.
The ‘Hawkers in Yeoville’ worked so well that even CNN came to see how it worked. When the Hawkers at the top complained about not earning as much as those at the bottom, they created a rotation system that worked really well and everyone was happy.
One day the Police Captain called to notify Jos of a imminent problem. The ANC had called to inform Yeoville residents that they must allow Hillbrow hawkers to move into Yeoville or there would be blood on the streets.
Jewish and Greek landlords started taking advantage of multi-racial tenants and flats fast became over-populated.
During the late 1970’s Yeoville was a hubbub of activity 24/7.
Rockey Street was quaint with covered pavements and pillars. Muslims, Jews, and Christians all lived together. You may remember Bokkie the Taylor, Mrs Baker the piano teacher (with her ciggy), Sandra Rosenberg the tap teacher from upstairs and Herman Barnett who owned the army & navy surplus store. So many of us used to hang out in the shops as kids.
Feigel’s staff were growing; along with Lolla; we now had Doreen, Daphne, Constance and Lynette. Doreen’s daughter Kinny and Daphne’s daughter Rachel work for us today and Lynette and Delores are still with us, 40 years later.
Sadly the influx of drug dealers created a haven for drug users and the impact was felt. The stretch of Rockey Street next to Piccadilli Square (Scotch Corner) between Cavendish and Obsevatory Ave had become dark and dirty. The streets became filthy and just the walk into the back yard at Feigels was now unpleasant. It was not the place to be serving food. Parking was also becoming increasingly difficult.
Feigel’s knew it was coming time to move.
In 1979 after a battle with pneumonia, the wonderful and lovable Feigel (mother, bobba, wife, sister and friend) left this world; it seemed long before her time.
By the end of that year the Deli had moved into their new premises in Raleigh Street Bellevue.
Without any support except from her family and sheer determination to look after her family, Feigel worked hard.
In 1971 they opened Jos’s Eat Away in Doornfontein, to help supply demand. Basil, used to open the little retail outlet early and let staff in to start production and serve the factory workers in the area. Although Jos’s Eat Away closed after a couple of years and the lease was cancelled, Feigels had started doing catering, and delivering and so it was, that Feigels bought their first deliver van; a Ford Escort panel van that was doubled up and used to go watch movies at the drive in.
The political situation in South Africa was becoming increasingly unjust. Bellevue and Yeoville, however was growing into a real little neighborhood; attracting it’s fair share of artists, musicians, students and political activists.
In the late 1970’s a well known music producer, established a small, discreet night club which resulted in Rockey and Raleigh Streets becoming the bohemian cultural centre of South Africa. The high street was transformed from a quiet community street serving the local residents to an internationally-known cultural centre with restaurants, jazz bars, bookshops, arts and crafts outlets, trendy clothing outlets and record shops. On the down side, drug dealers and criminals began taking advantage of the opportunities arising out of the almost 24 hour buzz of activity in the street.
Jos, Patsy and Feigel were hard working. This is true for today. On the 22nd of August 1972; Patsy recalls, instead of being home resting; she was resting her heavily pregnant belly on the Feigels’ counter still serving customers. This was the day before I was born; and so began my Feigels’ journey. Over the next 10 years; Feigel and Mully Zaslansky had 10 grandchildren. With mounting political pressure, their oldest son Mike and his family moved to Haifa, Israel. The rest of us stayed here in SA.
In 1975, one of Feigels’ most loved and well known staff members joined the team; Delores Kelly aka Lolla